Rabu, 16 Desember 2009

Are Form Validations Invalidating Your Conversions?

Form validations are a great way to ensure that the data you collect from your users is clean and in the right format. However form validati...

Jumat, 23 Oktober 2009

Web Analytics, Search Marketing and Social Media Analytics Jobs

I have few open positions in Web Analytics, Search Marketing (Organic and Paid) and Social Media Analytics. Job Requirements One of the foll...

Minggu, 04 Oktober 2009

7 Ways Of Handling 404 Error Messages

Last week I wrote about 404 errors and how to track them in your web analytics tool . In this post I am going to look at how various sites a...

Kamis, 01 Oktober 2009

Web Analytics For 404 Errors

404 errors are a fact of life on the internet. 404 error is a message returned by a server in response to a request for a page that does not...

Minggu, 20 September 2009

Are You Wasting Your Advertising?

I hope you have heard the famous words of John Wanamaker "I know half of my advertising is wasted, I just don't know which half.&qu...

Rabu, 16 September 2009

Why Did Adobe Buy Omniture?

The news of Omniture Acquisition by Adobe came as a big surprise to me. I was not surprised that Omniture got acquired just the fact the Ado...

Rabu, 02 September 2009

7 Ways to Create Relevancy in Emails

People are bombarded with hundreds of email messages each day. However a majority of the emails end up in the trash because of their irrelev...

Rabu, 26 Agustus 2009

3 Roles in Web Analytics

Despite slow economy many companies are hiring web analysts. A quick search on Simplyhired.com, a site that powers the Web Analytics job boa...

Rabu, 19 Agustus 2009

Is CAPTCHA Eating Up Your Conversions?

CAPTCHA acronym for “Completely Automated Public Turing test to tell Computers and Humans Apart” is a way for sites to block spam. According...

Selasa, 11 Agustus 2009

URL Shortener: What and Why

About two months ago I got involved in developing a URL shortener called Clop.in . This service was inspired by the Twitter Google Analytics...

Kamis, 06 Agustus 2009

Individual Visitors Tracking v/s Aggregate Data

Should web analytics tool track visitors as unique individuals or at the aggregate level? John Squire, Chief Strategy Office of Coremetrics ...

Selasa, 21 Juli 2009

Two Twitter Surveys That Need 2 Minutes Of Your Time

I am sure that you all have heard about Twitter and many of you have a Twitter account. But do you think all the twittering is worth the eff...

Senin, 20 Juli 2009

Free Social Media Monitoring Tools for Small Businesses

One of my blog reader sent me the following question in response to my blog post, Social Media Analytics Part I Anil, are there any free too...

Senin, 13 Juli 2009

Upcoming Conferences and Events

I will be participating in following events this month. If you are attending any of these conferences we should meet. Send me an email at ba...

Rabu, 01 Juli 2009

Web Analytics Wednesday in Seattle

After a long hiatus, Web Analytics Wednesday (WAW) is back in Seattle with a POP. This is a great opportunity to network with other Web Anal...

Senin, 29 Juni 2009

Social Media Analytics Part I

What is Social Media? There are so many ways people define social media and some even argue that it is not really media. According to Wikipe...

Selasa, 23 Juni 2009

Widemile Optimize: A/B and Multivariate Tool

In my post titled “ A/B and Multivariate Testing Landscape ”, I reported on a variety of tools that marketers and analytics professionals we...

Kamis, 18 Juni 2009

Hits, Page Views, Visitors and Visits Demystified

This article is an introductory level and the intention of this article is to clarify few terms that you constantly hear in Web Analytics. ...