Rabu, 22 Desember 2010

Online Personalization: Issue Is With People Not Technology

Today I came across an article by Isaac Weisberg, titled Unintended Consequences of Targeting: Less Information, Less Serendipity – Part I ....

Senin, 13 Desember 2010

HiPPO: Wrong Advice That Will Get You In Trouble

HiPPO is an overly used in the web analytics community to make the web analysts feel good. But this term, in my opinion, does more harm tha...

Kamis, 09 Desember 2010

FTC’s Proposed Privacy Framework

FTC’s proposed a framework to protect the privacy of consumers . Part of this framework is a “Do Not Track” option that has raised a lot o...

Senin, 16 Agustus 2010

5 Things That Could Be Hindering Your Conversions

Forms are everywhere on the internet, some convert great while other don’t. There are several factors such as call to action, images, copy ...

Kamis, 12 Agustus 2010

5 Tips For Great Customer Service On Twitter

Picture from CNET.com Twitter has grown leaps and bound in last 4 years and now has over 190 Million members worldwide. Many companies have...

Jumat, 06 Agustus 2010

15 Things to Test in your Email Campaign

Email open rates and click through rate have both declined over recent month as reported by eMarketer (Avg. Open rate is 11.2% while Avg. C...

Senin, 02 Agustus 2010

The Web’s New Gold Mine: Personalizing Your Online Experience

Past weekend, WSJ published a story titled Web’s New Gold Mine: Your Secrets on online tracking and advertising ( behavioral targeting ). ...

Selasa, 20 Juli 2010

Follow the Shopper

Shoppers, via their online and offline actions, provide a ton of information to the marketers. Smart marketers can and should leverage this ...

Kamis, 15 Juli 2010

Understanding your Followers on Twitter

Every day I come across some scheme telling me how I can gain more twitter followers. Many so "Twitter experts" talk and write a...

Senin, 12 Juli 2010

3 Ps of Dashboard Creation

In a recent article on Ad Age, I came across an interesting article around increasing importance and emphasis on Dashboards. I always though...

Kamis, 08 Juli 2010

Best Time to Tweet?

Do you know what the best time to tweet is? Recently a client asked me this question and I am sure there are a lot of you wondering the sa...

Senin, 21 Juni 2010

Segmentation and Personas Part 1

The Web is all about choices and Analytics is all about understanding the choices by analyzing the behavior patterns: Who are my right custo...

Kamis, 10 Juni 2010

5 Web Analytics Misconceptions

There are several misconceptions in web analytics (created by some author/bloggers/experts) though many others have tried to clarify them fr...

Rabu, 02 Juni 2010

Compound Metrics in Web Analytics

Should you use a compound metrics in your web analytics reporting? This was a topic of discussion in one of my classes at UBC Web Analytics ...

Rabu, 12 Mei 2010

5 Questions to ask before starting a Retargeting Campaign

Retargeting or Remarketing is way to put your ad in front of the people who have been to your site before and are likely to respond to you ...

Kamis, 29 April 2010

Conversion Tip: Making the Most of the Email Confirmation Thank you Page

Email sign-ups are a very common ways for businesses to capture a potential lead. Visitors who are interested in your product or services w...

Jumat, 16 April 2010

iPhone Analytics & Location Based Ad Targeting– Prohibited by Apple

App Analytics It appears that, according to the new developer agreement, iPhone and iPad developers cannot use any 3rd party analytics appl...

Jumat, 02 April 2010

Three Paid Search Lessons Learned from Topeka Tourism Board

This morning I read a blog post titled " How Topeka Capitalized On Google's April Fools' Joke" . In my opinion the only co...