Rabu, 28 Desember 2011

10 Conversion Optimization Posts You Must Read

You will find many examples of how various headlines, call to actions etc. can be tested to drive more conversions and how many companies ha...

Senin, 19 Desember 2011

One Prediction and Five Web Analytics Tips for 2012

For past few years I have made several predictions about Web Analytics. This year I am going to make only one prediction but will provide f...

Rabu, 07 Desember 2011

Do you need Real-Time Web Analytics?

Real-time web analytics provides you a view into what is happening on your site at that very moment. It is really interesting to see where v...

Senin, 28 November 2011

Most likely your Conversion Rate is Wrong

I am sorry to break this news to you but chances are that your conversion numbers are all messed up. Let me demonstrate it with an example....

Jumat, 04 November 2011

Conversion Optimization: Go Beyond A/B Testing and MVT

A/B testing and MVT are a great way to help you drive more conversion on your website. A/B testing and MVT help you decide the best layout,...

Senin, 31 Oktober 2011

Are you Optimizing the Wrong Steps of the Conversion Process?

Due to organizational structure, many marketers/analysts get a partial view of the customers’ conversion process data.  This result in them ...

Selasa, 20 September 2011

Sentiment Indicator: Social Media KPI

People talk, they say good things about a brand, they say bad things about a brand or they just talk. Social media has become a place for p...

Rabu, 30 Maret 2011

QR Code Analytics

QR codes have started to pop-up in lot of places such as store display, business cards, online ads, postcards etc. Whether QR codes are her...

Kamis, 10 Maret 2011

Underline the Clickable Text and Link the Pictures

Sometimes there are things that you know are not right and need to be fixed immediately rather than testing and waiting for the result. Suc...

Jumat, 04 Maret 2011

Context is Critical: Creating a Culture of Web Analytics

Continuing my series on Creating a Culture of Analytics I would like to touch on a very critical aspect of creating a culture of Web Analyti...

Selasa, 15 Februari 2011

The Curse of Knowledge: Creating a Culture of Web Analytics

Presenting the data is what Web Analysts do majority of the time. It is critical for Web Analysts to present the data in a way that is easil...

Jumat, 07 Januari 2011

Creating a Culture of Web Analytics

All those who have worked at companies which never used or do not use web analytics to make decisions about site changes, know how difficult...