Rabu, 03 Oktober 2012

5 Tips to Improve Marketing Campaigns

Marketers spend millions of dollars on digital marketing campaigns every day. Analytics help marketers get the most of out of every dollar ...

Kamis, 05 Juli 2012

Standard Definitions of Metrics: Creating a Culture of Analytics

Lack of standard definitions for the metrics causes people to report different numbers for supposedly same metrics, leading to confusion an...

Rabu, 07 Maret 2012

Finding (Not Provided) Keywords in Google Analytics

I rarely write tool specific posts on this blog but since I have recently been asked by a few people about this issue and it affects every w...

Senin, 05 Maret 2012

Digital Analytics Association

This morning, Web Analytics Association announced that it is changing its name from Web Analytics Association to Digital Analytics Associat...

Rabu, 22 Februari 2012

7 Analysis Tips for Improving CTR on Display Advertising

Not all display advertising is created equal, though when you look at your web analytics reports you are most likely not going to find the r...

Rabu, 15 Februari 2012

5 Tips for Analyzing and Optimizing Campaigns – Part III

This is part III of my post on Analyzing and Optimizing Campaigns. In part I I talked about why your campaign analysis is probably is wrong ...

Rabu, 01 Februari 2012

Bounce Rate Optimization Is Not Always The Cure: Analyzing and Optimizing Campaigns

This is part II of the series on Analyzing and Optimizing Campaigns . I wrote in my previous post that when analyzing campaigns many web an...

Selasa, 24 Januari 2012

Analyzing and Optimizing Ad Campaigns – Part 1

I am going to start this series of post with few questions for you.  Here is some data pulled from a Web Analytics tool. This data is for a ...

Kamis, 12 Januari 2012

Social Media Sentiment: Don’t Get Caught Up In Raw Counts

Are you obsessing over the total number of mentions, number of positive mentions and negative mentions? If you are then you are not alone. T...

Kamis, 05 Januari 2012

One Awesome Web Analytics Tip: Think Beyond Web Analytics

I am sure you have heard of a story about a guy lost his ring in a dark alley. It was really dark and he could not see anything, so he went...

Selasa, 03 Januari 2012

Cost of Advertising: CPM, CPC and eCPM Demystified

The purpose of this post is to clarify the terms CPM and CPC and also show how to convert from one model to the other. CPM CPM stands for Co...