Selasa, 24 Januari 2012

Analyzing and Optimizing Ad Campaigns – Part 1

I am going to start this series of post with few questions for you.  Here is some data pulled from a Web Analytics tool. This data is for a ...

Kamis, 12 Januari 2012

Social Media Sentiment: Don’t Get Caught Up In Raw Counts

Are you obsessing over the total number of mentions, number of positive mentions and negative mentions? If you are then you are not alone. T...

Kamis, 05 Januari 2012

One Awesome Web Analytics Tip: Think Beyond Web Analytics

I am sure you have heard of a story about a guy lost his ring in a dark alley. It was really dark and he could not see anything, so he went...

Selasa, 03 Januari 2012

Cost of Advertising: CPM, CPC and eCPM Demystified

The purpose of this post is to clarify the terms CPM and CPC and also show how to convert from one model to the other. CPM CPM stands for Co...