Selasa, 19 November 2013

5 Reasons To Use Google Experiments

Google Experiments is an A/B testing tool that is available within Google Analytics interface.  This post is not about what A/B testing is,...

Senin, 11 November 2013

9 Email Marketing Posts That Are Worth Reading Again

Many old post are still relevant after few years but are hard to find on a blog. So I have gone back and found 9 such blog posts on “Email ...

Jumat, 04 Oktober 2013

Email Personalization Not Working? Read This.

I am a big believer in targeting and personalization and have written extensively about it in this blog. However, targeting and personali...

Rabu, 07 Agustus 2013

One Tip for Enhancing Anonymous Visitor Data

Let’s face it, Web Analytics data is pretty limited when it comes to visitor analysis .  Many of you might have some data on users who have...

Minggu, 21 Juli 2013

Promotional Codes: Conversion Killers?

Promotional Codes also know as Promo Codes, Discount Codes, Coupon Codes, Offer codes etc, are supposed to drive sales, right? However they...

Selasa, 25 Juni 2013

25 Twitter Hashtags Used By Digital Marketing and Analytics Community

Hashtags (keywords that follow #) are a great way to jump to topic and join the conversation on twitter. Below I have complied a list of 25...

Senin, 17 Juni 2013

4 Data Ownership Questions You Should Ask: Creating a Culture of Analytics

These days most of the marketing solutions are provided as a service. These solutions send emails on your behalf, server ads on your site ...

Kamis, 30 Mei 2013

3 Techniques for Expanding your Email Reach

Email marketers are facing a tough time with growing emails remaining unopened and unsubscribes . Acquiring new subscribers using old techn...

Selasa, 21 Mei 2013

Do Number of Likes and Followers Matter?

This is a one of those questions that keep coming up during conferences, the classes I teach at University of Washington, client conversatio...

Minggu, 05 Mei 2013

Are You Depleting Your Email List?

In all the effort to drives conversions marketers often forget to measure “Unsubscribe” metrics and their impact on the email marketing.  As...

Minggu, 24 Maret 2013

Tell a Story with the Data: Creating a Culture of Analytics

Many organizations fail to create a culture of analytics, not because they don’t understand the value of analytics, but because the analysts...

Senin, 28 Januari 2013

Number One Email Marketing Mistake

Number one mistake marketers make with email marketing is to send “Irrelevant” messages to their customers. It is not because they don’t und...