Selasa, 06 Oktober 2015

One huge targeting mistake and how to avoid it: Understand the context beyond few keywords

Contextual advertising is not new, when I first started writing about targeting advertising the technology was new, the concept was new and ...

Kamis, 30 Juli 2015

Are Your Insights Interesting or Actionable?

“What is the business objective and who is the audience?” this is the question you should always ask before developing  data insights .  Thi...

Senin, 22 Juni 2015

CMOs: Three Major Roadblocks to Insights

Data is the raw material for developing insights. If the complete data is not available to insights team then you can’t expect the insights ...

Senin, 01 Juni 2015

4 KPIs for Measuring Email List Growth

Email list growth is the foundation of email marketing program. Unless you keep care in protecting and growing that list you will end up non...

Jumat, 27 Maret 2015

9 Facebook Post Engagement Killers

Have you wondered why you are getting a very low engagement on your Facebook posts?  Here are nine common reasons that result in low Faceb...

Kamis, 19 Maret 2015

Three Tips for Choosing the Colors for Data Visualization

Colors can add to your data visualization and make the story stand out or they can distract the audience from the main message. It all dep...

Jumat, 13 Maret 2015

5 Data Quality Issues To Watch Out For

We all know that wrong data leads to wrong analysis and hence can cost a lot of money.   In this post I am highlighting 5 issues that lead...

Selasa, 27 Januari 2015

A Simple Fix To Grow Your Email List

Are you loosing your email subscribers right after they are signing up? If yes then you might be making a similar mistake that I encounter...