Minggu, 11 Desember 2016

2 A/B Testing Lessons Learned from Amazon Video

It is no secret that Amazon is a data driven organization.  The culture of testing is ingrained into pretty much everything Amazon does. How...

Senin, 07 November 2016

Difference between Web Analytics and Digital Analytics

Web Analytics and Digital Analytics are quite often used interchangeably.  I have been asked, by my students and some clients, about the dif...

Rabu, 19 Oktober 2016

Personalization is no longer optional

I started writing about personalization ever since I started this blog, back in 2006. I wrote extensively about privacy and how marketers s...

Not personalizing? You are leaving money on the table.

I started writing about personalization ever since I started this blog, back in 2006. I wrote extensively about privacy and how marketers s...

Minggu, 02 Oktober 2016

Bootcamp and Courses for Digital Analysts

Bootcamp and Courses for Digital Analysts I have been working in Digital Marketing and Analytics fields for more than 10 years now. Started ...

Selasa, 07 Juni 2016

Web Analytics Under the Hood

Do you understand the mechanism of Web Analytics? Do you understand how data is collected and translated into the nice reports that you see...

Rabu, 27 April 2016

As many of you already know, I teach few courses in Digital Marketing and Analytics at various universities and colleges including Universit...

Minggu, 10 Januari 2016

What does 1st, 2nd and 3rd party data mean?

1st, 2nd and 3rd Party Data Demystified I have referred to 1st party and 3rd party data in a lot of blog posts. Based on the queries I get, ...