Senin, 07 November 2016

Difference between Web Analytics and Digital Analytics

Difference between Web Analytics and Digital Analytics - Hi, friend Internet Marketing, in this article entitled Difference between Web Analytics and Digital Analytics, we have prepared this article well and concise to be easy to understand for you to read and can be taken inside information. hopefully the contents of the post Article career, Article career in web analytics, Article Digital Analytics, Article web analytics, Article web analytics education, that we write this you can understand and useful. okay, happy reading.


Web Analytics and Digital Analytics are quite often used interchangeably.  I have been asked, by my students and some clients, about the difference in these two, so I decided to write this short post to clarify the terms.

As you can see from the Google Trends graph, Google searches for “Digital Analytics” were nonexistent till Web Analytics Association changed its name to Digital Analytics Association. Since then the term "Digital Analytics" has started to pick up.



In early days of internet, companies started to analyze website data such as users, visitors, visits, page views etc. and the term used to describe this analysis was called “ Web Analytics”.

Then came other forms of online (digital channels) such as email, search, social, mobile etc. and increasingly Digital Analytics folks were including this data and analysis of all these channels to provide a complete view of the “Digital” channels, marketing and customers. To fully include the scope of work of “Web Analysts” a new term “Digital Analytics” was coined.

“Web Analytics” companies like WebTrends, Omniture (now Adobe), Google Analytics etc. also started including data from other online channels and transformed from Web Analytics tools to Digital Analytics tools.

When I was on the board of “Web Analytics Association” from 2009 – 2011, we had several discussions regarding the name of the association. The general consensus was that our members were doing much more than traditional “Web Analytics” and association needs to change the name and scope to include the changing role of "Web Analytics". Association finally changed the name to "Digital Analytics Association" on March 5th, 2012.

So back to the original question - What is the difference between Web Analytics and Digital Analytics?

Web Analytics is analysis of the website data.

Digital Analytics includes analysis of data from all digital channels that includes websites. Data from search, display advertising, social, email, mobile etc. is included to provide a complete view of the digital marketing and customers.

Though usage of Digital Analytics is picking up, “Web Analytics” is still searched more often than “Digital Analytics” as shown in the following Google Trends chart


Thoughts? Comments?




Thank You and Good article Difference between Web Analytics and Digital Analytics this time, hopefully can benefit for you all. see you in other article postings.

You are now reading the articleDifference between Web Analytics and Digital Analytics with the link address http://www.ir2.me/2016/11/difference-between-web-analytics-and.html

0 komentar

Posting Komentar