Kamis, 30 November 2017

A crash course in SQL for Marketers and Marketing Analysts

These days SQL is a must have skill for marketers and marketing analysts. Data is everywhere but access to that data is still a challenge.  ...

Senin, 02 Oktober 2017

Career in Web and Digital Analytics – Online Course

I recently developed an online course which provides information on the Career in Digital and Web analytics. The course is a result of the ...

Selasa, 01 Agustus 2017

What is the difference between Segmentation and Personalization?

What is the difference between segmentation and personalization? This is the question that came up during one of the webinar on personalizat...

Jumat, 07 Juli 2017

Are Spiders and Bots your customers?

Those who know what internet bots and spiders are, know that know that spiders and bots visit your site very day and multiple times a day. ...

Jumat, 10 Februari 2017

11 Tips for Improving Customer Experience and Driving Conversions

Struggling to drive conversions?  The issue might be with customer experience. After having worked with several brands, big and small, I can...